Meeting/Event Information

SE Regional Webinar: "'See' What I Mean? Using Visual Tools to Add a New Dimension to Coaching Conversations"


February 11, 2021
12:00 PM CST - 1:00 PM CST
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"'See' What I Mean? Using Visual Tools to Add a New Dimension to Coaching Conversations"

Speaker: Carla Yetter
1 CCEU in Core Competencies


From cavemen to cartoonists, human beings have understood the power of simple images to communicate big ideas. Each of us uses images to communicate every day; we text a photo to a friend, create a chart for a presentation, or draw a map on a napkin. We understand that using visual images allows us to communicate complex ideas quickly, compactly, and often without a language barrier. Using sketches is another way of reflecting, summarizing, and bringing to life important coaching communications. Drawing images, metaphors and analogies allows the coach and client to co-create awareness and understanding. Our brains see patterns and make meaning from visual input within milliseconds; we often “see” what we mean before we can say what we mean. The result is greater awareness and insight into a topic that enables transformation. Clients often keep the visual notes as reminders and cues to turn their insights into actions.


In this workshop, we will explore and practice several ways to incorporate images and visual elements into our coaching practice.

The program includes:

     • an overview of visual coaching
     • practice of basic drawing elements and templates that are relevant to coaching
     • a coaching demonstration

Employing visual tools in our coaching can increase our range and proficiency in core coaching competencies as well.

For example:

     • Foundation: Coaching ethics and mindset are integrated into the visual coaching process.
     • Co-creating the relationship: The coach facilitates establishing and maintaining agreements
       assisting clients as they gain a clear visual representation of the present state, ideal future state,
       milestones and potential barriers. Trust and safety are cultivated as the client drives the
       experience. Coaching facilitates a safe, supportive, and creative collaborative partnership.
       The coach maintains a full presence with the client throughout this coaching process both in
       the traditional sense and as together coach and client “see” what they mean.
     • Communicates effectively: The coach communicates effectively by actively listening and
       evoking awareness both through dialogue and through flexibly and accurately capturing visual
       representations of the client and their world. This may result in profoundly evocative awareness.
     • Cultivating learning and growth: Integrations of new thoughts, feelings and actions into clients’
       worldviews, paths forward, celebrations, and future planning can all be visually captured.


Carla is a leadership development coach with a focus on mid-career professionals. Considering herself a ‘right-brained’ engineer, she combines her technical training, management and leadership experience with a love of visual expression to create a unique coaching experience.  By co-creating sketches, mind maps, and diagrams, individuals and teams can process complex ideas efficiently and gain new insights that are not available through words alone.  She started her work life as a chemical engineer. There she learned the power of diagrams and pictures to simplify complex manufacturing processes, foster understanding and accelerate problem-solving. Throughout her career as a manager, the power of pictures was equally effective for enabling individuals and teams to communicate effectively and generate a shared vision. Today as a corporate executive she still reaches for a marker to help people “see” what they mean.


2-part registration is active for this Southeast Regional Webinar. After registering for this event on the ICF Houston website, you will receive a REGISTRATION CONFIRMATION email which contains a link for you to use to register for this event on ZOOM. You will receive the link to register immediately following registration for this event. 

If you have any questions, please do not hesitate to reach out to the Chapter Administrator.

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$15.00 Member Ticket

$25.00 Non-Member/Guest Ticket


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