Establishing, managing, and maintaining a professional, compelling brand is essential to pursuing new clients or conducting an effective job search. Telling a meaningful and relevant story to achieve the "law of attraction" from potential clients, hiring managers, and companies enable professionals to establish thought leadership status and define a clear competitive advantage, leaving a positive and memorable impression. This presentation will cover strategies to prepare for and pursue new clients with a compelling brand story that will enable you to stand out in a crowded market, build trust, and generate referrals and repeat clients. Brand expert, author, and career advisor Debra Wheatman will cover understanding your value and sharing things that make YOU unique. She will discuss appropriate preparation, practice, confidence, and ways to showcase your talents to serve as the framework for the expansion and reputation of your business.
A few of Debra's topics include:
-- Powerful ways to brand yourself online
-- Understanding and building a brand for business development and growth
-- How to use social media to develop and promote your brand
-- How to network and share your brand in a way that attracts others
-- Mechanisms for building a brand internally to achieve new levels of success
Learning Objectives:
1. Strategies for building an effective and targeted professional brand.
2. Ways to promote brand value with target audience.
3. Identifying new opportunities to generate revenue and improve engagement.
4. Increasing visibility and value with network and potential targets.
5. Attract opportunities and increase confidence.
Presenter Bio:
Debra Wheatman, CPRW, CPCC, is the founder of Careers Done Write, a personal branding company. With her background in corporate human resources with financial services, advertising, and media and entertainment companies, Debra guides clients to reach goals aligned with their professional needs. Debra works in career management, leadership strategy, interpersonal engagement, change management, and performance in post-M&A environments.
Debra holds a Bachelor of Arts in Communications from Adelphi University. She is a Certified Professional Résumé Writer and Certified Professional Career Coach. She has been featured on Good Day New York, Fox Business News, CNBC, Forbes, and in the New York Times, the Wall Street Journal, and others.
Debra is a regular speaker at career-related industry events. She has been engaged by Gartner, Baruch College, Deloitte, and the NFL to present on branding, board readiness, and career development topics. She is the author of Help! To Hired and an award-winning blogger.
PLEASE NOTE: You will need to complete a two-part registration for webinars in the Southeast Regional series. Part 1 will be on the ICF Houston website, followed by part 2 with the sponsoring ICF chapter. You'll receive a link to the webinar after both parts are complete.
